For Daddy

Product Graphics and Marketing Campaign


Three coordinated collections of original graphics developed for application to existing diaper bags, travel mugs, picture frames, and related gifts for Lillian Rose.

Role Senior Graphic Designer — Product Graphics & Production Artwork
Company Lillian Rose, Inc.
Deliverables Surface graphics, production artwork, catalog imagery & social advertising
Software Adobe Illustrator and Photoshop

Outdoor Daddy

Outdoor Daddy combines earthy colors, distressed typography, and expedition-inspired graphics across an existing diaper bag, travel mug, and picture frame.

Distressed outdoor graphics guided the collection’s weathered typography, earthy colors, and rugged cotton-and-leather materials. The artwork was adapted across an existing diaper bag, travel mug, and picture frame.

Military Daddy

Military Daddy combines camouflage patterns, utilitarian typography, and badge-inspired graphics across an existing diaper bag, travel mug, and picture frame.

Military-inspired insignias and camouflage guided the collection’s structured typography, khaki palette, and utilitarian materials. The artwork was adapted across an existing diaper bag, travel mug, and picture frame.

Builder Daddy

Builder Daddy combines warm neutral colors, bold stencil typography, and construction-inspired graphics across an existing diaper bag, travel mug, and picture frame.

Construction-inspired graphics guided the collection’s bold stencil typography, warm neutral colors, and workwear-inspired aesthetic. The artwork was adapted across an existing diaper bag and picture frame.